Celent has published a new report, entitled ‘Targeted Customer Engagement in Retail Banking: An NGDATA Solution Brief’.
Retail bank leaders are increasingly focused on improving digital customer satisfaction, achieving primacy, and retaining and growing household deposits. Celent has long centred its customer experience (CX) research on the concept of “Engagement Banking,” driven by proactive delivery of valuable services and information, in the right moment. Celent reports that there few firms as focused on these key drivers of business success as NGDATA. The firm’s Intelligent Engagement Platform allows community and regional financial institutions to “leapfrog” up to the capabilities of much larger banks.
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Celent analysts learned firsthand at FIS’s recent Emerald conference how NGDATA is helping community banks retain deposits and grow share of wallet by automating their digital engagement opportunities with customers. Celent clients should be aware of the capabilities, if only to model their own metrics on these important business drivers. The report will be of particular interest to retail banking leaders, especially channel, marketing, and product as well as other solution providers.
Further information on how to access the full report is available via this link.
