The entity resulting from the merger of US-based lenders BB&T and SunTrust Banks will adopt the name Truist Bank.
The combined holding company will operate under the name Truist Financial Corporation.
The companies developed the new brand in association with consultancy Interbrand.
The logo, typography and visual identity of the consolidated group will be unveiled later.
SunTrust CEO Bill Rogers said: “Truist is a brand name representative of two mission- and purpose-driven companies coming together to serve our clients as a true financial partner.
“As part of our relentless pursuit to create a better experience, we’re making a commitment to always look forward, pursue what’s next and strive to do more to further financial well-being for everyone.”
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By GlobalDataThe merger deal, valued at nearly $66bn, was announced earlier this year.
It is said to be an all-stock merger of equals.
The deal is anticipated to complete in the third or final quarter of this year. It is pending shareholder and regulatory approvals.
The merged entity will tend to over 10 million US households.
It is said to become the sixth-largest bank holding company in the US.
As part of the deal, BB&T CEO and chairman Kelly King will assume the role of CEO and chairman of the combined group till 2021.
Rogers will initially serve as president and COO of the consolidated group and later become CEO when King resigns.
