Standard Chartered Bank (SCB) has created a premium banking segment in Nigeria to target emerging affluent clients aged between the 25-45 years.
The premium service will be offered to graduates, startup entrepreneurs, SMEs, new working professionals, and digitally inclined individuals in Nigeria.
It will offer clients a wide array of products and services such as end-to-end digital onboarding, online investment options, and bill payments.
Commenting on the move, SCB head of retail banking David Idoru said: “At Standard Chartered Bank, our clients remain at the center of everything that we do, which clearly shows in how we develop business segments, products for investments, the markets where we operate in, the entire process of how we deliver value to our clients through engagement platforms such as the SC Mobile app.
“As a Bank, we believe in building long term relationships with our clients, and having the Premium Banking segment enables us to do so more strategically with our clients within this age bracket.”
The segment caters to specific needs of clients like buying the first house, starting a family, setting up funds for educating children, travel and lifestyle development, and more.
The bank has assigned dedicated executives and investment advisors for addressing these needs.
David added: “As a bank today, we are clearly also focused on driving digital banking across all segments from a convenience perspective which makes delivering value to our clients easier, faster, secured and a lot more efficient.
“This basically means that our clients including our Premium Banking clients can start and end their journey of subscribing to any of our investment products strictly on their mobile devices and this has changed how we deliver value and investment products to our clients.”
Last year, SCB rolled out its digital bank in Nigeria along with its SC Mobile 2.0 app. It offers savings and current accounts, fixed deposits, and lending and wealth management solutions for both new and existing bank customers.
The mobile app provides benefits including free interbank transfers, ATM withdrawals, fund transfers, free bank card delivery, account management, service requests, and more.