Standard Chartered (StanChart) has rolled out a digital wealth management tool that customises investment ideas in minutes, a first in the Asia Pac market.

Called Personalised Investment Ideas, it helps the bank’s mass affluent, emerging affluent and private banking clients respond faster to market opportunities with automated investment ideas based on considerations such as their risk profile and the Bank’s market views.

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It is now live in Singapore and the Bank plans to introduce it in other Asian markets.

Personalised Investment Ideas combines advanced algorithms and analytics with the bank’s market expertise to generate and prioritise investment ideas for funds and bonds, tailored for each client.

Following a conversation with their relationship manager (RM), a client is emailed a report with suggestions for buy/sell/hold, backed by rationale.The RM will also advise clients on the suitability of a product based on their needs and objectives and help them to act on their chosen idea.

Karen Fawcett, CEO of Retail Banking and Group Head of Brand and Marketing said:

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“Our clients want banking to be easy, just a few clicks on their smartphones. But for bigger decisions, like investing large sums of money, they often want to speak to an expert as well. “Now, they’ll get customised investment ideas and then talk them through with a relationship manager who has real insight into their needs.”

StanChart has been ramping up its digital banking solutions with recent initiatives including virtual access to investment advisors via video banking, online and mobile access to mutual funds, market information optimised for mobile, as well as mobile FX trading services.