Australian lender St George Bank has started the trial of iBeacon technology in three of its branches in Sydney, becoming the first bank in Australia to adopt the new technology, with a strategy to offer iPhone customers a more personalized experience.
The Bluetooth Low Energy tech pings welcome message and tailored information directly to customer’s iPhones, as soon as they enter the building.
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The bank aims to gain valuable feedback from customers to ensure the service genuinely meets their needs and enhances their experience with St George.
St George Banking Group CEO George Frazis said the launch of the new technology forms part of an increased focus on delivering an innovative and customer-centric in-branch experience.
"The future of business will be in the ability to anticipate customer’s needs, understand what matters to them and act on that knowledge to surprise and delight them.
"Our investment in iBeacon will help us to achieve that – and it has the potential to dramatically change the service experience in Australian banking.
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By GlobalDataThe bank further plans to make broad investments in its retail branches that will include more digital technology and increased staff expertise to make banking simpler, easier and faster.
