RaboDirect, the Australian-based direct
banking subsidiary of Dutch Rabobank, has agreed a multi-year,
multi-million dollar to sponsor the Melbourne Rebels.
In terms of the agreement, the professional
rugby union
team, set to debut in the Super 15 Rugby tournament in 2011
featuring sides from Australia, New Zealand and South Africa, will
be renamed the RaboDirect Melbourne Rebels.
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Financial terms of Rabo’s partnership with the
Rebels were not disclosed, but reportedly exceed Super 15 rivals
the Waratahs’ (or the HSBC Waratahs) deal with the UK-headquartered
bank.
The Super 15 has become a favoured sponsorship
tool for lenders in the region.
In New Zealand and Australia Investec Bank
have naming rights starting with the 2011 season, with the
tournament to be known as Investec Super Rugby in both
countries.
In South Africa, the Durban-based Super 15
side The Sharks, play their home games at the ABSA stadium.
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