State-controlled Royal Bank of Scotland (RBS) is reportedly
reviewing its media planning and buying account, worth an estimated
£132m ($193.1m), as part of its ongoing cost-cutting campaign,
according to a report by marketing trade journal
campaign.
The media account is currently held by WPP-subsidiary MediaCom
and covers the RBS and NatWest brands as well as insurance
subsidiaries Direct Line and Churchill.
Go deeper with GlobalData
MediaCom acquired the RBS media account in 2000, adding the
bank’s online planning and buying in 2006.
RBS retail banking ad account was moved to agency M&C
Saatchi last August without a pitch from rival CHI &
Partners.
GlobalData Strategic Intelligence
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
