State-controlled Royal Bank of Scotland (RBS) is reportedly
reviewing its media planning and buying account, worth an estimated
£132m ($193.1m), as part of its ongoing cost-cutting campaign,
according to a report by marketing trade journal
campaign.

The media account is currently held by WPP-subsidiary MediaCom
and covers the RBS and NatWest brands as well as insurance
subsidiaries Direct Line and Churchill.

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MediaCom acquired the RBS media account in 2000, adding the
bank’s online planning and buying in 2006.

RBS retail banking ad account was moved to agency M&C
Saatchi last August without a pitch from rival CHI &
Partners.

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