PKO Bank Polski (PKO), Poland’s largest bank
by assets, has partnered with data warehousing
vendor, Teradata, to build and power an enterprise
intelligence marketing programme.

A suite of advanced technology will enable PKO
to integrate data from all bank systems with the aim of improving
customer loaylty and value.

PKO will utilise Teradata’s Data Warehouse
Appliance and Teradata Relationship Manager, which manages
cross-channel, multi-touch customer conversations.

Katarzyna Durbajlo-Andracka, MD, retail sales
at PKO, said:

“Collaboration with Teradata opens a new
chaper in the area of sales management in the bank. I believe that
the new tools will increase both customer satisfaction and the
bank’s value for shareholders.”

“It will enable us to not only increase the
number of marketing campaigns, but also improve campaign efficiency
and effectiveness.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Hermann Wimmer, Teradata president, EMEA,

“This is a significant new customer for
Teradata. We will provide PKO with a state-of-the-art solution for
analytical campaign management, supported by experienced local and
worldwide experts.”

PKO Bank’s retail banking unit generated net
income of PLN2.8bn ($984m) in the twelve months ending 31 December,
an increase of 10% from the previous year.

At group level, PKO beat analysts’
forecasts by delivering a 40% increase in group net income to

Total assets increased by 8.4% to

The bank’s cost-income ratio fell to 41.7% in
2010 from 47.9% a year earlier.