PKO Bank Polski (PKO), Poland’s largest bank
by assets, has partnered with data warehousing
vendor, Teradata, to build and power an enterprise
intelligence marketing programme.
A suite of advanced technology will enable PKO
to integrate data from all bank systems with the aim of improving
customer loaylty and value.
PKO will utilise Teradata’s Data Warehouse
Appliance and Teradata Relationship Manager, which manages
cross-channel, multi-touch customer conversations.
Katarzyna Durbajlo-Andracka, MD, retail sales
at PKO, said:
“Collaboration with Teradata opens a new
chaper in the area of sales management in the bank. I believe that
the new tools will increase both customer satisfaction and the
bank’s value for shareholders.”
“It will enable us to not only increase the
number of marketing campaigns, but also improve campaign efficiency
and effectiveness.”
Hermann Wimmer, Teradata president, EMEA,
said:
“This is a significant new customer for
Teradata. We will provide PKO with a state-of-the-art solution for
analytical campaign management, supported by experienced local and
worldwide experts.”
PKO Bank’s retail banking unit generated net
income of PLN2.8bn ($984m) in the twelve months ending 31 December,
an increase of 10% from the previous year.
At group level, PKO beat analysts’
forecasts by delivering a 40% increase in group net income to
PLN3.2bn.
Total assets increased by 8.4% to
PLN169.7bn.
The bank’s cost-income ratio fell to 41.7% in
2010 from 47.9% a year earlier.
