Yes Bank, India's private sector lender, has launched its latest range of NFC (Near Field Communication) enabled debit card range to facilitate contactless payments in the country.
The new cards, Yes Prosperity and Yes First, have been carefully tailored and designed around the specific needs of debit card customers.
The Yes Prosperity debit card range features Yes Prosperity Titanium, Titanium Plus, Platinum and Rupay Platinum debit cards, whereas the Yes First range comprises the Yes First World debit card.
Sharpening its focus on home-grown card payment network Rupay Cards, the bank introduced two cards on this platform coupled with enhanced features and benefits.
The cardholders can earn reward points on all spends, enjoy quick and secure management of the card spend features with Yes InControl powered by MasterCard, which allows users to set customised limits on their debit cards across locations and categories.
Additionally, the card owners can avail discounts on BookMyShow, enjoy enhanced daily withdrawal limits, high insurance cover as well as airport lounge access, among other benefits.
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Yes Bank senior group president for retail and business banking Pralay Modal said: “The ramp up of the YES BANK Debit Cards portfolio is a significant step towards us offering our customers, the power to choose a Debit Card that best suits their requirements.
“These cards have been designed to offer truly superior features and benefits to our valued customers. This launch will augment our efforts towards encouraging our customers to conveniently move to a less cash economy.”