Banking technology solutions provider Nymbus has launched Nymbus Labs to help financial institutions innovate beyond the boundaries of traditional banking.

Nymbus Labs brings together the company’s development, marketing and user experience teams to expand help financial institutions’ presence to new niche segments for next-generation growth.

It provides financial institutions with three opportunities namely buy, create and grow to leverage a digital bank brand.

Customers can select from one of Nymbus’ pre-built incubated digital niche banks. In the next step, Nymbus Labs seeks to make sure that the institution has met all the requirements  to deliver a successful digital bank in 90 days.

In the third step, Nymbus undertakes a data driven review for existing digital banks to make recommendations for driving growth.

Nymbus Labs is currently working with several customers across a various institutions. Its Hitched concept is ready for launch.

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Nymbus executive vice president of marketing and strategy Nymbus Liz High said: “In a digital-as-default world, the new growth model is not about technology or adding more features. It’s about understanding the customer and delivering value.

“Nymbus is not simply building digital banks, we’re launching and supporting successful banks set up for growth through dynamic customer experiences.”

Nymbus allows banks and credit unions to expand and attract new market segments by delivering a full suite of banking technology.

Earlier this month, Nymbus established Red Hat OpenShift as the cloud platform for its digital banking ecosystem. The move allows the company to help its customers, including community banks and credit unions, accelerate their digital transformation initiatives using innovative and flexible Software-as-a-Service solutions.