South African lender Nedbank has developed a customisable ‘order ahead’ solution in collaboration with Ovations to enable merchants provide fully integrated digital payment solutions to their customers.

The new solution, created by Nedbank Emerging Payments, will allow customers to order items from an application hosted on their smart device or from a browser, and then collect the item later.

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The application is directly linked to the bank’s secure digital wallet payment solution and can be tailored to the exact needs of each retailer, merchant or customer who has a business model that call for mobile digital payments, Ovations said.

Nedbank Emerging Payments head Chris Wood said: "The development of this application echoes what we are seeing amongst the new-generation consumer, where digital innovations are driving the customer away from cash-based transactions. Consumers today are looking for smart solutions that offer them an improved customer experience coupled with simplicity, all of which can be done from the device of their choosing.

"It is a trend that merchants need to start preparing themselves for and we (Nedbank) want to be sure we can help our customers make that transition when they are ready," added Wood.

In addition to the pure development of the application, Nedbank and Ovations have also created a module that enables the application to link into traditional Point Of Sale (POS) systems.

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Wood acknowledged that integration into POS solutions often requires some heavy lifting, but there are ways in which to ensure that a digital payment solution can run alongside these traditional applications, should there be a requirement on the customer’s behalf.