Financial data services provider MX has unveiled an artificial intelligence (AI)-powered financial wellness tool called MoneyMap with Pulse.

The new tool is designed to provide AI-driven personalised insights and advice to the bank customers.

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It will help clients in taking better financial decisions as well as fulfil budgeting needs without any heavy lifting, the company said.

The solution will be delivered to the banks and credit unions are Software as a service (SaaS).

MX founder and CEO Ryan Caldwell said: “We’re ushering in a new age of financial wellness where our technology does all the heavy lifting – from proactive notifications to guided, personalised financial advice.

“With the use of technology, financial institutions can help their customers build better financial habits without having to fundamentally change their budgeting behaviour.”

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MX chief product officer Brett Allred said: “Following the MX and Personetics partnership announced in February, we are pleased to incorporate AI-powered insights and advice capabilities into MoneyMap with Pulse, giving banks and credit unions a streamlined SaaS implementation that significantly shortens the time to market.

“In addition to the consumer benefits, it’s easy for financial institutions to get started and stay ahead of big tech competitors. Existing MX clients can be integrated in as little as 30 days.”

Established in 2010, MX assists financial institutions procure, analyse and act on available financial data.

It is said to have partnered with more than 1,800 financial institutions.

In January this year, MX teamed up with Kony to enable the banks offer customised financial insights to their customers.