Monese is launching an advertising campaign dubbed ‘Europe is Open’.
The campaign represents a light-hearted play on Sadiq Khan’s ‘London is Open’ campaign, launched by the Mayor in 2016. London is Open aimed to show the world that keeping London open and welcome is a job for everyone. In particular, as London is home to a huge variety of nationalities and different cultures.
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The Monese campaign stresses the need to ensure ‘Europe is Open’ to everyone, whatever happens with the never-ending Brexit saga.
The campaign encourages consumers to stay connected, whether they are travelling, working, studying or retiring across the UK and Europe. And this begins with keeping one’s finances connected.
Monese’s ad campaign runs for one month across multiple channels. In addition to digital ad creative, the ads run on the London tube network in major hubs across London. The Monese ads will also feature in London’s black cabs.
In October, Monese revealed that 46% of non-UK nationals think work opportunities is the best thing about the UK. Asked about their reasons for moving to the UK, 29% say they wanted a better life for themselves. In addition, 24% say they came to the UK to study and then decided to stay.
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By GlobalDataMonese wants these opportunities to remain open. And it argues that moving to and working across the UK and Europe should remains as accessible as possible.
Monese keeping people connected to the rest of Europe
Norris Koppel, Founder, CEO Monese, says: “This remains a time of uncertainty here in the UK, across Europe and beyond. We wanted to have our response to this uncertainty and deliver a serious message. That message is: whatever happens, businesses should continue to strive to keep people connected to the rest of Europe.
“Regardless of Brexit, people will continue to travel the world, study abroad or work in another country.
“This mobile population will always need to have their finances well connected and also secured. We believe that banking services like ours should be there for them every step of the way, wherever they are within the UK and Europe. Our global approach to banking ensures that people and their finances stay connected wherever and whenever they need them.”
Customers can use the Monese app in any one of 12 languages:
Monese enjoys phenomenal growth in its first 5 years
Customers can use the Monese app in any one of 12 languages: English, French, German, Brazilian Portuguese, Bulgarian, Italian, Spanish, Romanian, Polish, Czech, Turkish and Lithuanian.
Monese founder Norris Koppel first moved to the UK from Estonia in 2014. He has spoken of the frustrating experience that is all too common. In the absence of a UK credit history or utility bills proving his address, he was immediately denied a bank account. Without one, he found it near impossible to receive his salary or rent an apartment.
Monese launched in 2015 as the first 100% mobile current account in the Monese is one of the most popular and trusted banking services in the UK and Europe. Fast forward five years and Monese now employs over 200 people across its offices in London, Tallinn, Lisbon and Berlin. Around 3,000 people sign up to Monese daily. Customers are now moving over $3bn each year through their Monese accounts.
