MoneyLion, a mobile personal finance platform based in New York, has launched operations in Malaysia.

The mobile app will help consumers gain a complete view of their finances through analytics tools designed to track spending and saving activity across multiple bank accounts.

MoneyLion founder and CEO Diwakar Choubey said: “We are committed to bringing next-generation personal finance tools to Malaysia and the ASEAN markets.

“While many banks in the local markets offer mobile apps, MoneyLion is one of the only platforms that lets consumers connect multiple bank accounts to a single app and take advantage of personalized analytics around their entire financial lives.”

The expansion into Malaysia marks the company’s first step in its international growth strategy.

The company selected Kuala Lumpur as the location for its technology hub following the increasing fintech activity in this market. MoneyLion chief technology officer Cheemun Foong manages a team of 30 data scientists and software engineers here.