Standard Chartered (StanChart) is aiming
to double customer numbers in Malaysia by 2015, according to
Anupam Shrivastava, its regional head of retail banking
products.
Shrivastava said that the main contributor
to the growth in the customer base would the bank’s iPhone app,
Breeze, which will be available in Malaysia at the beginning of
2011.
Go deeper with GlobalData
Breeze was initially launched by StanChart
in Singapore in May.
Shrivastava said that Breeze was a “key
customer touch-point” that would contribute to growth in
Malaysia.
“It is the first such application that
completely mirrors the capabilities of normal internet banking,”
said Shrivastava.
StanChart Malaysia’s head of remote
banking, Aman Narain, said that “most, if not all of our customers,
in the medium term, will be using this (mobile)
channel.”
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By GlobalDataA third of StanChart customers in Malaysia
are signed up to internet banking, with around10% and 15% of
customers using its mobile banking channel.
The Breeze app features a calendar, a
wish-list to manage customer finances and uses simple terminology
such as “I owe” and “I have”.
