Malaysia-based Maybank is aiming to attract half a million new credit card customers by the end of 2011 with a new, two-for-one product: Maybankard 2 Cards.
Maybank is offering two credit cards – one issued by American Express, the other by MasterCard – with a single application.
The offer is part of the bank’s strategy to grow credit cards issuance by 20% by the end of June, although it did not disclose how many cardholders were signed up with the bank already.
The two-for-one credit card deal offers a rewards programme, a 5% cashback at weekends and an interest rate of 8.88% per year on outstanding balances.
Customers will have a choice of gold and platinum cards and be able to use the bank’s online banking channel.
Maybank will launch an advertising campaign in 2011 to promote the cards launch.