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January 25, 2011updated 04 Apr 2017 1:09pm

Maybank introduces 2-for-1 credit card in Malaysia

Malaysia-based Maybank is aiming to attract half a million new credit card customers by the end of 2011 with a new, two-for-one product: Maybankard 2 Cards. Maybank is offering two credit cards - one issued by American Express, the other by MasterCard with a single application. The offer is part of the banks strategy to grow credit cards issuance by 20% by the end of June, although it did not disclose how many cardholders were signed up with the bank already.

By Duygu Tavan

Malaysia-based Maybank is aiming to attract half a million new credit card customers by the end of 2011 with a new, two-for-one product: Maybankard 2 Cards.

Maybank is offering two credit cards – one issued by American Express, the other by MasterCard – with a single application.

The offer is part of the bank’s strategy to grow credit cards issuance by 20% by the end of June, although it did not disclose how many cardholders were signed up with the bank already.

The two-for-one credit card deal offers a rewards programme, a 5% cashback at weekends and an interest rate of 8.88% per year on outstanding balances.

Customers will have a choice of gold and platinum cards and be able to use the bank’s online banking channel.

Maybank will launch an advertising campaign in 2011 to promote the cards launch.

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