Lloyds Banking Group will replace the Halifax brand with Lloyds, with existing Halifax customers due to move to the Lloyds app in the months ahead and their accounts set to be relabelled over time.
The decision follows earlier speculation in May.
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Under the plan, Halifax will no longer take on new account openings, while its branch network will be renamed Lloyds.
Bank of Scotland is unaffected and will continue to serve customers in Scotland with the same offering.
Halifax and Bank of Scotland have both been part of Lloyds Banking Group since 2009.
Since the start of 2025, customers can manage all group accounts via any branch, the unified app, or a single phone call.
Lloyds said many Halifax customers already use the Lloyds app, and staff in Halifax and Lloyds branches already assist customers of both brands.
The bank said there are no new changes to branch plans already announced, and no job cuts linked to the move.
During 2027, Halifax branches will either be converted to Lloyds or, where another branch is nearby, customers will be directed to an existing Lloyds site in the same area.
Lloyds recently invested £116m ($154.6m) in its Trinity Road office in Halifax town centre, where 3,000 employees are based.
Over the next few days and weeks, it will begin contacting customers directly through channels including the Halifax app, online banking, email and post.
Account numbers and sort codes will not change, the bank said. It also said there will be no change to Financial Services Compensation Scheme cover.
The group said that it will not ask customers to move funds, make transfers or disclose security details as part of the change.
Once their Halifax accounts are managed through Lloyds, they will be able to take Lloyds products for renewals, upgrades or downgrades without changing their sort code or account number.
Halifax mortgages will continue to be offered through intermediaries until 2027, when Halifax Intermediaries will be renamed Lloyds Intermediaries.
Lloyds Banking Group Consumer Relationships CEO Jas Singh said: “As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today – the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number. But as Lloyds customers, they’ll get the best innovation and experiences we offer.”
In May, the Financial Times reported that Santander is preparing to remove the TSB name from Britain’s high streets following its acquisition of the UK retail bank, ending a brand history that stretches back more than 215 years.
