Lemnisk has partnered with Infosys Finacle to jointly develop new digital marketing platforms for financial institutions.

As a part of the partnership, Lemnisk will join Infosys Finacle’s Finacle FinTech Connect programme.

The programme is an ecosystem of banks and fintech companies where Finacle identifies potential fintech solutions and support their development.

Infosys Finacle and Lemnisk will enable the financial marketers to utilise AI-driven channels and personalisation to increase customer engagement and improve conversions.

Infosys Finacle global head of sales Venkatramana Gosavi said: “As banks re-imagine their business and technology landscape to stay relevant in the digital world, collaborating with the FinTech ecosystem has become a key imperative.

“Through our FinTech Connect program, we are nurturing a collaborative ecosystem involving banks and FinTech startups to accelerate purposeful innovation.

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“Lemnisk is the latest FinTech to join our ecosystem and we look forward to working with them.”

Lemnisk is a customer data platform for banking, insurance and other financial service marketers.The data can be leveraged to improve customer engagements and conversions across channels.

Lemnisk CEO Subra Krishnan said: “The Finacle partnership reinforces our CDP offering for banks and accentuates our vision to be a vertical-focused solution provider.

“Becoming a part of the Finacle program provides us with an opportunity to work with Finacle R&D teams and also helps us in showcasing our platform to Finacle clients over 100 countries.”