IDFC Bank, a new banking entrant in India’s private sector banking space, has chosen Backbase’s digital banking platform to offer omni-channel banking experience.
The digital platform includes solutions for retail and commercial banking, as well as wealth management.
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The technology vendor said that the platform will allow the bank to offer “products and services to customers through multiple channels synchronously, creating a single multimodal touch point”.
The goal is to offer the bank’s customers a seamless experience, while providing the bank a unified view of the customer across different channels to accelerate response time and improve efficiencies, Backbase said.
Backbase CEO Jouk Pleiter said: “IDFC Bank offers solutions that meet the increasing demand for customer-centric, omni-channel experiences, and we're delighted that the visionary IDFC Bank team partnered with Backbase to build a solid digital banking platform to win the battle for the millennial market."
IDFC, which started operations on 1 October 2015, currently comprises about 70 branches across the country.
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By GlobalDataIDFC Bank founder managing director and CEO Rajiv Lall said: “Given its focus on technology, IDFC Bank has made efforts to understand the hassles customers face while transacting digitally.
“Customers not only expect an uninterrupted experience across all devices and channels, but also a better understanding of their needs. The bank’s partnership with Backbase is a step towards achieving this.”
