i2c is partnering with Zytara, the digital banking platform and payment network for millennials, Gen Z gamers and esports enthusiasts. The partnership follows Zytara’s ZUSD stablecoin launch announcement last December. The tie-up brings together two financial visionaries whose goal is to build the future of payments.

Zytara’s digital banking platform will offer its customers an array of products and services. These include a spending account, virtual and physical debit cards and access to investing tools. Other features are tailored to gamers. These include limited-edition branded cards, integrated automated payments for online gaming tournaments, player-to-player transfers, and easy-to-use parental controls.

ZUSD: showcasing Zytara innovation

The Zytara app will also add support for key digital assets, including ZUSD. Specifically, this is redeemable for US dollars on a 1:1 basis and designed for the future of finance, esports and gaming. Moreover, ZUSD enables users to send and receive payments at the speed of the internet, from anywhere in the world.  The fintech says that the introduction of ZUSD further showcases its commitment to innovation.

“We’re proud to partner with Zytara on this ground-breaking and globally ambitious initiative,” says i2c’s CEO Amir Wain. “Their vision of creating specific financial products tailored to this untapped and fast-growing demographic is a great example of the kind of innovation fintechs are bringing to life in 2021.”

“Zytara combines financial services and features in a way that gamers and esports enthusiasts can embrace as their own,” adds Al Burgio, Founder and CEO, Zytara. “Our mission is to give them a unique set of tools that deliver financial support, inclusion and literacy.  Our partnership with i2c will build on our foundations and help us achieve this on a global scale.”

Fintech Zytara launched in 2019 with a focus on supporting millennial and Gen Z gamers and their households.