Technology giant Google is set to close its financial comparison site Google Compare one year after its launch in the US and UK.
Citing the reason for the site’s closure, Google said that the service had been unable to offer the desired success in terms of revenue even though it received a good level of traffic from users.
Go deeper with GlobalData
The comparison site was originally launched in March 2015 as a car insurance comparison site for California’s automobile buyers, and was later expanded to other markets such as credit cards and mortgages.
Google Compare enabled online shoppers to view offers from auto insurers, mortgage lenders and credit-card issuers on entering personal data.
Google took commission from insurers and lenders on referrals, and was also licensed to sell products directly to consumers in some cases.
The service would be wound down this month and terminated on 23 March.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
