Technology giant Google is set to close its financial comparison site Google Compare one year after its launch in the US and UK.
Citing the reason for the site’s closure, Google said that the service had been unable to offer the desired success in terms of revenue even though it received a good level of traffic from users.
The comparison site was originally launched in March 2015 as a car insurance comparison site for California’s automobile buyers, and was later expanded to other markets such as credit cards and mortgages.
Google Compare enabled online shoppers to view offers from auto insurers, mortgage lenders and credit-card issuers on entering personal data.
Google took commission from insurers and lenders on referrals, and was also licensed to sell products directly to consumers in some cases.
The service would be wound down this month and terminated on 23 March.