FirstBank’s consumer direct mortgage division has launched a new consumer direct digital lending platform, which is powered by Tavant’s technology.

The new lending platform leverages FinXperience, a point-of-sale solution that simplifies digital process across all lending channels.

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FinXperience is itself a component of Tavant VΞLOX, an AI-powered digital lending suite of products.

According to Tavant, the implementation will enable the lender to close loans faster at a lower cost enhancing customer experience.

FirstBank online mortgage lending director Jamie Thornton said: “Tavant has been an outstanding technology partner in turning our vision into a reality.

“During our due diligence, they were the only provider that was able to adapt their product to our unique business model and in turn, build a platform that was tailored to our specific workflow and business processes.”

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Tavant CRO Hassan Rashid said: “Launching a new, customer-focused platform provides FirstBank a significant competitive advantage in an increasingly fierce market.

“FinXperience, empowers the Bank with a design-centric approach and enables a seamless, device-agnostic experience to meet evolving customer expectations.

“This initiative will accelerate FirstBank’s digital transformation journey and further improve the overall home buying experience for their customers, while optimising existing business processes and functions.”

FirstBank is the banking subsidiary of FB Financial. With $6bn in total assets, the bank operates through 67 full-service bank branches across Tennessee, North Alabama and North Georgia.