Florida-based regional lender EverBank has agreed a $16.6m, five-year naming rights deal with the National Football League’s Jacksonville Jaguars, one of the biggest bank sponsorship deals this year.
In terms of the agreement, the Jaguars’ stadium – the current Jacksonville Municipal Stadium – will now be known as EverBank Field.
EverBank will be designed as the official bank of the Jaguars, in addition to receiving promotions within the team’s televised home games and a variety of other media rights including prominent signage in the stadium and elsewhere in Jacksonville.
“We believe this partnership represents a unique opportunity for EverBank because it leverages both our strong local presence as well as our nationwide business profile, said Robert Clements, chairman and CEO, EverBank
“It allows us to build significant brand awareness and business relationships through the Jaguars’ and the NFL’s national fan base.”
EverBank has approximately $11.2bn in assets, $9 billion in deposits and more than 700,000 customers.