Florida-based regional lender EverBank has agreed a $16.6m, five-year naming rights deal with the National Football League’s Jacksonville Jaguars, one of the biggest bank sponsorship deals this year.
In terms of the agreement, the Jaguars’ stadium – the current Jacksonville Municipal Stadium – will now be known as EverBank Field.
EverBank will be designed as the official bank of the Jaguars, in addition to receiving promotions within the team’s televised home games and a variety of other media rights including prominent signage in the stadium and elsewhere in Jacksonville.
“We believe this partnership represents a unique opportunity for EverBank because it leverages both our strong local presence as well as our nationwide business profile, said Robert Clements, chairman and CEO, EverBank
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“It allows us to build significant brand awareness and business relationships through the Jaguars’ and the NFL’s national fan base.”
EverBank has approximately $11.2bn in assets, $9 billion in deposits and more than 700,000 customers.
