Florida-based regional lender EverBank has
agreed a $16.6m, five-year naming rights deal with the National
Football League’s Jacksonville Jaguars, one of the biggest bank
sponsorship deals this year.
In terms of the agreement, the Jaguars’
stadium – the current Jacksonville Municipal Stadium – will now be
known as EverBank Field.
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EverBank will be designed as the official bank
of the Jaguars, in addition to receiving promotions within the
team’s televised home games and a variety of other media rights
including prominent signage in the stadium and elsewhere in
Jacksonville.
“We believe this partnership represents a
unique opportunity for EverBank because it leverages both our
strong local presence as well as our nationwide business profile,
said Robert Clements, chairman and CEO, EverBank
“It allows us to build significant brand
awareness and business relationships through the Jaguars’ and the
NFL’s national fan base.”
EverBank has approximately $11.2bn in assets,
$9 billion in deposits and more than 700,000 customers.
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