Emirates NBD choose Zafin to power relationship banking strategy

Emirates NBD has selected Zafin's miRevenue software to power its customer-centric relationship banking strategy.

Emirates NBD has selected Zafin’s miRevenue software to power its customer-centric relationship banking strategy.

During the first phase, Emirates Bank will implement the miPricing module of miRevenue across its retail banking operation.

The miPricing module is a relationship based pricing engine, which can receive data inputs and produce outputs that enable pricing models based on the client relationship.

Emirates NBD plans to extend miRevenue to the rest of the group in the future.

Anugopal Venugopalan, managing director of Zafin, said: "We are thrilled to work with Emirates NBD to implement miRevenue to power its customer-centric strategy.

"Relationship pricing continues to be a key differentiator for financial institutions worldwide," he added.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Retail Banker International.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Fuad Mohamed, vice president at Emirates NBD, commented: "At Emirates NBD, our vision is to be the most dynamic financial service provider in the Middle East.

"As market leaders, we are constantly looking for innovative ways to deliver more value to our clients by pricing products based on the entire value of their relationship with the bank," he added.

Emirates NBD formed in 2007 after a merger between Emirates Bank International (EBI) and the National Bank of Dubai (NBD), combining the second and fourth largest banks in the UAE.

Emirates NDB selects NCR to transform banking experience for customers

Bank of the West deploys Zafin’s miRevenue software suite