Singapore-based DBS and POSB, a consumer banking services brand of DBS, have launched a new SMS queue system which will relieve customers from the hassles of waiting in lines.

The new service, dubbed SMS ‘Q’, is a first to be launched by a bank in Singapore.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

It will enable customers to request for a queue number through SMS before they visit DBS/POSB branches. Customers will also receive notifications on the number of customers ahead of them which will significantly reduce waiting times.

For using the service, customers have to text "Q" to the number tagged to the branch they will visit.

Customers will receive an SMS menu where they can choose their required service. Following their selection, they will receive their queue number and the number of customers ahead of them.

Customers will get a reminder SMS when their turn approaches, and can go directly to their assigned counter when the turn is up.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Moreover, in case a customer misses the turn, he/she will get an SMS providing the option to rejoin the queue.

SMS ‘Q’ is slated to be rolled out to all full-service DBS/POSB branches by the end of this March.

DBS/POSB is also replacing traditional standing queues with seats to enhance customer comfort.

DBS Bank consumer banking group head (Singapore) Jeremy Soo said, "As the largest bank in Singapore, our branches are one of the most utilised and we are constantly exploring ways to enhance our customers’ branch banking experience.

"We also understand that time is a precious commodity so the crucial part of the SMS ‘Q’ service is that it provides queue information in advance, allowing our customers to decide how best to use their time. By removing standing queues and providing seats for our customers, we also hope to make the branch visit more comfortable for all our customers."