Switzerland-based fintech firm Crealogix has launched a conversational banking service – a software-as-a-service (SaaS) solution focussed on customer loyalty.

Crealogix Conversational, independent of existing systems, allows banks to securely engage and interact with customers.

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The new toolset allows banks to get closer to their customers and is said to have huge scope in wealth management and retail banking.

So far, banks and customers have communicated through various channels. However, adopting messaging systems like WhatsApp can change the way banks and customers communicate with each other.

Crealogix Conversational is designed to allow both banks and customers to conduct banking transactions anytime and from anywhere.

The customer’s personal conversations in bank branches can now be fully digitized through customizable offers and tailored approaches.

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The toolset comes with secure authentication, as well as document management, digital signing processes, push notifications, and more.

The solution is equipped with high security, regulatory compliance, and a host of integration options.

Crealogix head of product management Martin Unterbaumen said: “With Conversational Banking, we are entering a new era of digital and mobile banking.

“We can offer Crealogix Conversational as a system-independent module of our existing Digital Banking Hub and as an independent SaaS solution.

“The solution is particularly appealing to customers who want to take advantage of the benefits of Conversational Banking without having to undertake a major integration project.”