Coutts is dropping the Royal Bank of Scotland (RBS) name with an
aim to revitalise its brand and bring consistency to its
international client base.
The Swiss-based international bank has
operated as RBS Coutts outside the UK since 2008.
Go deeper with GlobalData
The rebranding, effective from 1st November,
is being carried out with the objective of aligning its
international as well as UK businesses under a single brand.
The Coutts name goes back over 300 years and
its core markets are UK and Channel Islands, Switzerland, Middle
East, Singapore and Hong Kong.
Coutts identifies its key growth markets as
Western Europe, Eastern Europe and parts of Asia.
In a statement to RBI, Coutts has
affirmed that “the strong association with RBS is still a very
positive factor and it will be referenced on client material.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataCoutts has also added that it has “strong
growth ambitions” to double the size of the business over the
medium term.
