First Bank, a community bank based in Pines, North Carolina, has selected CRMNEXT’s CRM solution to automate customer journeys and create superior engagement across channels.

The technology vendor claims that its platform will help the lender slash the average length of customer transactions by 90%, boosting staff productivity by 60%.

The platform will also unify the support of customer interactions, simplify and automate processes, manage differentiated experiences in every channel, and establish a new universal banker approach to customer service and sales, CRMNEXT added.

First Bank executive vice-president Cathy Dudley said: “We were searching for a CRM system that would provide First Bank’s associates with the tools to have better conversations, but many solutions on the market today do not support that effort.

“CRMNEXT is the only comprehensive solution that does it all, and we’re excited to partner with them to enable our staff to focus more on our customers and differentiate our service from other banks.”

CRMNEXT CEO Joe Salesky said: “A great customer experience is about eliminating the artificial barriers between human and digital channels, and enabling world class, personalized interactions – both online and at the branch.

“As the first US community bank to partner with CRMNEXT, they are setting new expectations for how financial institutions must engage with customers to be innovative and profitable, and we look forward to being a part of that journey.”