First Bank, a community bank based in Pines, North Carolina, has selected CRMNEXT’s CRM solution to automate customer journeys and create superior engagement across channels.

The technology vendor claims that its platform will help the lender slash the average length of customer transactions by 90%, boosting staff productivity by 60%.

The platform will also unify the support of customer interactions, simplify and automate processes, manage differentiated experiences in every channel, and establish a new universal banker approach to customer service and sales, CRMNEXT added.

First Bank executive vice-president Cathy Dudley said: “We were searching for a CRM system that would provide First Bank’s associates with the tools to have better conversations, but many solutions on the market today do not support that effort.

“CRMNEXT is the only comprehensive solution that does it all, and we’re excited to partner with them to enable our staff to focus more on our customers and differentiate our service from other banks.”

CRMNEXT CEO Joe Salesky said: “A great customer experience is about eliminating the artificial barriers between human and digital channels, and enabling world class, personalized interactions – both online and at the branch.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“As the first US community bank to partner with CRMNEXT, they are setting new expectations for how financial institutions must engage with customers to be innovative and profitable, and we look forward to being a part of that journey.”