Commercial Bank of Dubai (CBD) has embarked on a digital transformation with a series of digital banking services.

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The new initiatives include the real-time customer onboarding initiative that will facilitate fast account opening, improve operational efficiency and generate significant business opportunities.

The bank has also launched a new mobile app that will help customers track bank account activities and view transactions effectively, pay utilities and get updates on the bank’s products and promotions.

In addition, the bank has launched a new site that offers several information, tools, resources and services to assist newcomers to UAE to settle in and meet their needs.

CBD GM Personal Banking Group Murray Sims said: "Our customers have told us they prefer digital banking platforms that provide the ease and flexibility to bank anywhere, anytime in a personalized way. We have designed our innovative digital banking services, addressed our changing customer needs to provide easier and simpler banking. It is about leveraging world-class technology to create a first-class customer experience.

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"Today, we are introducing our Digital Banking Strategy and showing the wide range of digital innovations that we have launched as part of our first phase of activities. Our new digital initiatives, which are designed with our clients in mind, are core to CBD’s strategy of leveraging digital technology to deliver "the future" to our clients today."

CBD GM Central Transformation Office Walter Lironi added: "The digital transformation is a strategic priority for CBD. During the past months, the Bank progressed in developing an omnichannel distribution model that facilitates customers’ relations with the Bank where they want, how they want and when they want.

"We are the first bank in the region to have committed as much to transformation as CBD, effectively rewiring the whole Bank around our customer needs. This focus means that CBD’s Digital transformation will be much more extensive and have a direct positive impact on clients."