American banking major Citi has unveiled new functionality for the Citi Mobile App for iPhone that clubs banking, wealth management and money movement capabilities.
The updated app is developed by Citi FinTech, a unit within Citi’s Global Consumer Bank. It is available only to the bank’s high end clientele who have the Citigold account.
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According to the bank, the app will enable users to manage investments and send money transfers, in addition to its previous basic banking functionality.
It also features a “click to call” button for Citigold clients that can immediately put them in touch with their Citi advisors.
It also boasts of multiple biometric authentication options. Apart from fingerprint scanning, users can log in via voice or facial recognition, the company revealed.
Using the app, Citigold clients can also buy and sell equities, ETFs and mutual funds. They will also be able to open a new brokerage account in app in near future.
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By GlobalDataCiti CEO of global consumer banking Stephen Bird said: “Citi FinTech’s new product breaks ground on two fronts. First, it delivers a new custom designed mobile experience for Citigold clients that is among the first to integrate banking, investing and money movement in the palm of your hand. Second, it demonstrates the power and potential of our new agile operating model, a spearhead to leading what’s next for our clients and for Citi.”
