Just in time for the festive
season, Citibank North America has launched a rewards promotion
which offers credit card holders the chance to win prepaid cards
with a value between $10 and $10,000. Citibank executive
vice-president Terry O’Neil tells RBI how the ‘Holiday
Sweepstakes’ works.
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Just in time for the
holiday season, Citibank North America has announced several
rewards promotions for its affluent credit cardholders.
Citibank’s executive
vice-president, Terry O’Neil, told RBI about the bank’s
latest sweepstakes campaign and other customer-centric initiatives
to make this holiday season “special”.
“To help customers spend wisely and
get more value, we launched Citi Specials, a new shopping portal
that provides great deals on shopping and travel for Citi credit
card members and Citibank Debit MasterCard customers,” he said. “In
addition, we also have the Citi Bonus Cash Centre and the Citi
ThankYou Bonus Centre where eligible card members and ThankYou
members can earn cash back and rewards points with more than 400
top online and in-store merchants.”
O’Neil added that the bank also
wanted to reward customers and launched a holiday sweepstakes, in
which Citi cards customers can win a prepaid card worth anything
from $10 to $10,000.
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By GlobalData“The sweepstakes are a great way to
give our customers a chance to get a little something extra for
using their Citi card during the holidays.
“We also wanted to provide the
opportunity to give back so we partnered with Toys for Tots, an
organisation in the US that donates toys to children in need. We
are encouraging consumers to visit Citi’s Facebook page and post a
story about a favourite childhood toy.”
For each story
posted, Citi will donate $10 to Toys for Tots, a maximum of
$100,000, O’Neil said. He added the sweepstakes campaign was a
fully integrated promotion including above-the-line, out-of-home,
digital and direct mail.
In addition, Citi hosted pop-up
events in major shopping areas in New York, Chicago and Los
Angeles, where it donated $10 to Toys for Tots every time a
consumer stopped by to have their photo taken.
The bank also used Twitter to
promote money-saving deals on shopping and travel for Citi credit
card members and Citibank Debit MasterCard customers.
O’Neil said that one of the most
critical aspects developing a new product, service or promotion was
to listen to customers.
“I fundamentally believe that
understanding the customer experience and hearing their feedback is
a critical part of developing and delivering the right products and
solutions to meet their needs,” he said.
Looking back at 2010, O’Neil said
he had been “particularly excited” about the 2G credit card, which
features a microprocessor inside to redeem rewards points right at
the point of sale.
“We are in pilot now and the
feedback has been terrific,” he said.
He added that one of Citibank’s top
priorities in 2011 was to continue to introduce “innovative
products”.
O’Neil said: “Technology is paving the way for us to provide
greater control, flexibility and options for our customers. Next
year, we will continue to introduce enhancements, promotions and
new products to keep our customers engaged, help them manage their
money wisely and let them know how much we appreciate them.”
Citi Holiday Sweepstakes
Registered Citi credit card or
Citibank Debit MasterCard customers have the chance to win a
prepaid card with a value between $10 to $10,000 on each eligible
purchase until the end of the year.
Citi Specials
A new shopping portal offering
money-saving deals on shopping, travel, free shipping and more for
Citi credit card members and Citibank Debit MasterCard customers.
The deals are in corporation with retailers such as Sony and
Groupon.
Citi Bonus Centres
The centre offers eligible card
members up to 5% cash back for every dollar that they spent with
more than 400 participating online and in-store retailers. Citi
said there was no cap on the cash back amount.
Citi Thank You Bonus Centre
ThankYou Members earn, on average,
four extra points for every dollar spent. Shopping categories in
both Bonus Centres include apparel, home goods and electronics.
Raising Money for Toys for Tots
Citi has partnered with Toys for
Tots and is encouraging consumers to post a story on Citi’s
Facebook page at about a favourite toy they received as a child.
For each story posted, Citi will donate $10 to Toys for Tots, a
maximum $100,000.
