Capgemini has launched a global service line, Digital Customer Experience (DCX), to help organisations enhance their digital engagement strategy and platforms.

According to Capgemini DCX is designed to help companies better serve their customers online. DCX will include a series of digital transformation methodologies focused on customer experience (digital strategy, all-channel commerce, consumer dialogue), as well as delivery services and data aggregation services.

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The service is also intended to help companies upgrade cloud services, digital asset management, mobile platforms, and big data and analytics.

Simon Short, head of the digital engagement service at Capgemini said: "We know that today’s end-users expect seamless interactions via multiple channels with faster, almost instantaneous responses. To achieve this, businesses need to be more agile, innovative, social, mobile and above all, completely customer focused."

The service is the result of a three-year research conducted by Capgemini in partnership with the MIT, which has examined over 400 large mainstream companies around the globe tracking on their digital transformation.

A recent Capgemini study revealed that 78% of respondents felt that digital transformation will be necessary for their organisation within the next two years, with 81% of people believing it will give their company a competitive advantage.

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