Broadridge Financial Solutions has completed the acquisition of Israel-based digital technology company ActivePath.

The financial details of the transaction were not disclosed.

The acquisition of ActivePath is expected to bolster Broadridge’s capacity to transform and improve the pace of digital adoption.

ActivePath platform enables various entities such as banks, brokers and healthcare providers to compose and project HTML experiences of websites and apps into personalised interactive email with new levels of engagement and security.

The integration with Broadridge platform will also enable ActivePath to offer the full range of omni-channel capabilities including SMS, social, audio UI, chatbots and personal cloud solutions.

Broadridge president for customer communications Doug DeSchutter said: “Despite consumers’ interest for all-things digital, many brands struggle to create a compelling digital experience and convert their customers from print communications.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Broadridge continues to invest to accelerate the digital transition for our clients and their customers, leveraging technology, data, and channel partnerships to make the experience better and more convenient.

“In ActivePath, we gain a founding management team with rich entrepreneurial experience and a proven track record of innovation, and we are delighted they are joining the Broadridge family.”

ActivePath CEO Avi Weiss said: “ActivePath is aligned with the Broadridge mission to lead the transformation of communications into valuable touchpoints for both consumers and brands alike.”