Bank of Montreal (BMO) is making use of
social media’s potential for customer retention with a twitter
campaign asking for fashion tips.

BMO and MasterCard kicked off a
social media campaign on micro-blogging website Twitter asking
customers about their smartest shopping tips, offering a C$500
($520) credit to the BMO MasterCard holder with the best
fashion-savvy tip.

BMO said that the winner will also receive
a C$500 gift card to spend at Toronto-based fashion store Seventy

BMO’s campaign is the latest bank
initiative seeking to capitalise on social media’s marketing

In February, Australian lender NAB
exploited social media to involve its followers in its ‘personal
affairs’, announcing its break-up with the other big three banks in
Australia and posting subsequent tweets such as: “Thanks for your
concern, everyone. Relationships can be tough sometimes! Good
advice helped”.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.