Spanish lender BBVA has signed a memorandum of understanding (MoU) with Salesforce to use the latter’s cloud computing services to improve the bank’s customer relationship management (CRM) strategy.

The partnership will help the bank effectively manage its customer relationships, improve time to market and marketing campaigns.

Teams from the two companies will initially share projects to identify additional opportunities to leverage Salesforce’s technology, and set up a framework for joint product development to suit the bank’s requirements.

BBVA CEO Carlos Torres Vila said: “BBVA is redefining its customer relations, moving from providing infrastructure around money to assisting customers in their professional and personal lives, helping them achieve their goals, thus becoming their financial assistant.

“Technology and the support of key players like Salesforce, will allow us to bring the age of opportunity to everyone.”

The MoU with Salesforce is another step to accelerate the bank’s digital transformation. Last month, the bank signed a global cloud computing agreement with Amazon Web Services to support the digital transformation process.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In February 2016, the bank selected technology provider Cisco as its priority technology partner, while in May 2016 it struck a partnership with Red Hat, a provider of enterprise open source solutions.