New research from Barclaycard shows since offering Click & Collect retailers have seen in-store sales increase.
A third of retailers admitted to seeing sales rise, with 90% planning to invest in the service over the next five years.
Go deeper with GlobalData
Kirsty Morris, Barclaycard Payment Solutions, said: “Not only does Click & Collect offer merchants the opportunity to increase sales, our research shows it can improve the overall customer experience as a complement to online shopping, while reducing return volumes too.
“With the retail sector facing unprecedented challenges, investing in Click & Collect partnerships should be part of a long-term strategy for retailers to encourage shoppers into stores and respond to the changing shape of the nation’s high streets.”
The Click & Collect market is set to grow 45% to be worth almost £10bn ($13bn) by 2023.
The Barclaycard research also showed that 87% of retailers said Click & Collect is their fastest growing delivery option. In addition, seven in ten shoppers now choose to pick up online orders in-store.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataConvenience as a driver
In the survey, 42% of consumers said they rely on this service because they are out during the day. Additionally, 15% said they select this option because they are unable to have deliveries sent to work.
This comes during a time where there are widespread shop closures across the UK. As a result, Brits want businesses to collaborate to provide more locations to collect purchases.
Retailers on board
John Lewis recently extended its Click & Collect trial with Co-op and Amazon. This allows customers to collect packages from Next shops. However, less than one in five retailers offer third-party collection services.
Barclaycard’s research found that 85% of customers buy additional items in-store when using Click & Collect. Meanwhile, 77% of retailers said providing the service reduces return volumes.
