BankSimple has rebranded as ‘Simple’ and
issued its first debit card for a non-employee customer.
The US
start-up had announced issuing its first cards to the
company staff in May and
presented the first glimpse of its user interface through a video
on its website in September.
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Joshua Reich, Simple CEO, has said on the
company blog that ‘Simple’ is a “better representation of what we
aspire to”. Reich has added that the name ‘Simple’ “releases” the
company from the “constraints of an industry in desperate need of
innovation.”
BankSimple, now Simple, is not a bank itself but aims to replace
the traditional banking interface by partnering with chartered
banks that provide FDIC-insured products.
Simple will offer customers an account and a
Simple debit card to replace a customer’s existing personal bank
account.
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