Argentine bank Banco Columbia has partnered with fintech company novae for digital transformation of the services.

As a part of the process, Banco Columbia will deploy Visa Loyalty Solutions (VLS), a cross-border digital platform developed by novae in collaboration with digital payment company Visa.

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Banco Columbia digital overhaul

The VLS platform will allows the bank’s consumers and merchants to redeem points from any device. It also supports multiple payment methods including credit, debit and split payment.

The deployment of VLS will support the bank’s rewards and customer care programme .

Novae head of business development Facundo Mendez said: “With Visa Loyalty Solutions, Banco Columbia has taken an important step toward its digital transformation by incorporating a powerful online and mobile tool to increase customer loyalty.”

The bank’s customers can use the reward points to make online payments or contactless in-store payments around the world.

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Additionally, they can select multiple interactive customer support channels including voice, chatbot and video chat to redeem the points.

Banco Columbia CMO Matias Barata said: “Offering VLS, which we’ll brand as My Rewards, as our loyalty solution is one of the steps we’re taking to elevate customer benefits and the customer experience to the next level.”

In Argentina, Banco Columbia has 59 branches serving more than 500,000 clients.

It offers various financial services including fixed-term investments, savings and checking accounts, safe deposit boxes and foreign exchange transactions among others.