IT services firm Atos in partnership with NGDATA has launched omni channel solution with cloud based Big Data services to improve banks’ customer intelligence.
Built on Canopy’s Data Platform and supported by big data machine learning capacities, the offering will allow banks to target their customers more effectively besides increasing customer loyalty and strengthening their output.
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Atos has integrated this new solution into its omni-channel customer experience solution already in place with major banks.
In order to provide its customers with actionable analytics and more effective marketing programs, NGDATA’s customer experience management solution, Lily Enterprise, will also be integrated into the Atos portfolio of business technology solutions.
NGDATA’s Lily solution enables companies to listen to customer interactions across web, mobile, internal systems – including CRM, call centers, transactions – and social channels.
Kuldip Chiheru, global head of strategy and business development for financial services at Atos, said: "The way consumers conduct their banking is changing, placing greater importance on interacting with the customer at the right time, via the right channel. This agreement enables us to offer an automated and scalable big data solution to our global community."
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