Ally Financial is celebrating health care workers with an augmented reality game launching on 26 April. In particular, the game turns ordinary dollars into extra-strength rewards for players and real-life superheroes.

Rewards will be delivered to health care workers on 28 April dubbed National Superhero Day.

The recognition programme is part of a week-long augmented reality game. Consumers can play on their smartphones or tablets to turn a bill of any denomination into prizes. The prizes range in value from $10 to a grand prize of $50,000.

To celebrate the launch, Ally will deliver rewards to health care workers in Charlotte, North Carolina, and Detroit.

Prizes will be delivered to the health care workers by a team of caped crusaders visiting mass vaccination sites. Ally has a large presence in both cities, including its headquarters in Detroit.

Ally deploys gamification to reward essential workers

“At Ally, we’re constantly looking for inventive ways to help people think about their money differently and ask how it can work harder for them. Gamification is a great way to do that,” says Andrea Brimmer, chief marketing and public relations officer, Ally Financial. “The benefits of our augmented reality mobile sweepstakes are twofold. By scanning even just one dollar bill, you’re not only experiencing your own money working harder. You’re also giving back and rewarding an essential worker. It’s the perfect way to reward yourself and say ‘thank you’ to health care workers.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Retail Banker International.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Players need to scan a dollar bill with a mobile device to win one of the prizes, worth $940,000 in total. These range from digital gift cards to streaming and food delivery services to VIP tickets to professional sporting events. Every player is also entered to win the grand prize of $50,000, awarded to one winner after the last day of game play, 30 April.