AIB is becoming ‘JAM Card Friendly’ as it continues its drive to support vulnerable customers. The JAM Card allows anyone with a communication barrier to tell others they need ‘Just A Minute’ discreetly and easily. Moreover, the JAM Card helps those with Asperger’s or autism or those with a brain injury. Furthermore, the JAM Card helps people who otherwise feel self-conscious about their ability to communicate effectively.
The AIB Vulnerable Customer Programme was established in 2018 with the aim of developing supports for customers in vulnerable circumstances. The programme is built on the experience of staff who support customers every day. It is focused on key areas including Financial Abuse, Addiction, Dementia, Mental Health, Accessibility and Economic Resilience. At the same time, a Vulnerable Customer Support Team was established to assist with complex customer cases.
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All AIB branch staff will complete JAM Card eLearning awareness training in the coming months. Specifically, the JAM Card is available as a physical card or as an app. In addition, the programme will be promoted through AIB branches nationwide.
JAM Card a fantastic initiative: AIB
Mark Doyle, Chief Marketing Officer at AIB says: “Disability and communication barriers are often invisible which is why the JAM Card is such a fantastic initiative. This is a way for our customers to discreetly let us know if they need us to take a bit more time with them.
“This will help take the stress away from customers and will hopefully make them more confident when banking with us.’ Maeve Monaghan, Chief Executive at NOW Group adds: “We’re delighted to welcome AIB as our first all-Ireland JAM Card friendly bank. We have been working with AIB over a number of months. We are impressed with their commitment to offer excellent customer service to all their customers.
“They have put JAM Card training at the heart of their support to their vulnerable customers in the knowledge that it will help make their business better.”
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