Brand experience strategy and design consultancy 2LK have created an experiential pop-up lounge for HSBC at the 48^th Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland.

HSBC is a strategic partner at WEF. The pop-up branch is designed to highlight HSBC’s credentials as a world leader in sustainable finance by telling its story in an innovative and engaging way, through an experience that demands the attention of visitors to Davos during WEF.

More than 2,500 people attend WEF, but the key target audience for this branded experience are CEOs and leaders of the large multinationals who attend Davos.

2LK repurposed a boutique shoe shop located at a key location on Davos’ main street to become the ‘HSBC Lounge’. Ideally situated close to the main conference hall and hotels, it is visible to everyone going to and from the congress.

Featuring immersive experiences and displays, the location stimulates conversations and personal connections with WEF delegates to reinforce HSBC’s sustainable finance credentials.

From outside, kerb-side engagement is provided by a façade featuring the first public activation of the refreshed HSBC brand.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Retail Banker International.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Visitors are warmly welcomed by a maitre d’ upon entry. The Lounge then opens onto designated areas: The Coffee Bar, the Interactive Zone, three Lounge Areas, and a private meeting room. This highly versatile space takes on various guises over the four days such as breakfast meetings, a sustainable finance meeting showcase space, and a high profile dinner venue.

Andrea de Vincentiis, Global Head of Integrated Marketing Communication at HSBC, says: “The aim was to create a unique branded experience that draws a clear link between sustainability and HSBC, whilst providing visitors with a place to relax and connect away from the main Davos conference centre. The HSBC Lounge imaginatively showcases both digital and non-digital design that underscores HSBC’s leadership credentials in sustainable finance.”