TransUnion’s patent involves a method for evaluating electronic stimulus effectiveness while protecting raw data. A server platform facilitates communication between signal requestor, stimulus transmittal, and signal provider devices to create signals based on behavior data. Anonymized identifiers are used to maintain privacy. GlobalData’s report on TransUnion gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on TransUnion, Social media analytics was a key innovation area identified from patents. TransUnion's grant share as of May 2024 was 32%. Grant share is based on the ratio of number of grants to total number of patents.
Evaluation of electronic stimulus effectiveness using anonymized identifiers
A recently granted patent (Publication Number: US11972445B2) outlines a method for evaluating the effectiveness of an electronic stimulus. The method involves a server platform device receiving a request for behavioral data from a signal requestor device, which includes a reference point for a behavior. The server platform device then communicates with a stimulus transmittal device to obtain a set of anonymized identifiers associated with devices exposed to the electronic stimulus. These identifiers are translated and sent to a signal provider device, where signals relating to the behavioral data are constructed based on raw data stored on the device. The signals do not include raw data but provide insights into the behavioral data of the identified devices.
Furthermore, the patent describes a system and a non-transitory computer-readable medium that facilitate the evaluation process. The system includes a memory and a processor configured to receive requests for behavioral data, communicate with stimulus transmittal and signal provider devices, and relay signals to the signal requestor device. The computer-readable medium contains instructions for executing operations related to receiving requests, translating identifiers, and sending signals. The behavioral data can encompass various metrics such as spend amounts, frequency, time, and percentages, as well as location data and website browsing data. The signals generated by the signal provider device may also compare current behavioral data with prior data to highlight changes. Overall, the patent details a comprehensive method and system for evaluating the impact of electronic stimuli on user behavior, utilizing anonymized identifiers and aggregated data for analysis.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
