PayPal has patented a method for cross-platform digital shopping cart processing. The technology allows users to seamlessly transfer abandoned carts from one platform to another, providing a unified view for checkout. This innovation streamlines the shopping experience and increases conversion rates. GlobalData’s report on PayPal gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on PayPal, Social commerce was a key innovation area identified from patents. PayPal's grant share as of January 2024 was 55%. Grant share is based on the ratio of number of grants to total number of patents.
Cross-platform digital shopping cart processing
A recently granted patent (Publication Number: US11887148B2) discloses a method for cross-platform digital shopping cart processing. The method involves detecting a cart abandonment event at a first merchant platform, where a user abandons a digital shopping cart during a session. Subsequently, when the user creates a new shopping cart at a different merchant platform, a unified view is generated for both carts during the checkout process. This unified view allows the user to process elements from both carts seamlessly. The method also includes automatically inputting the abandoned cart's elements back into a cloned cart at the original merchant platform, ensuring a smooth shopping experience across platforms.
Furthermore, the patent includes additional features such as storing shopping cart data upon abandonment, identifying user sessions across platforms, and determining abandonment events based on user interactions. The method also involves processing the carts using different merchant servers associated with each platform. The patent aims to streamline the shopping experience for users who switch between different merchant platforms, ensuring continuity and ease of use. By providing a unified view and automatically recreating abandoned carts, the method addresses common issues related to cart abandonment and platform switching, ultimately enhancing the overall shopping experience for users.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
