According to GlobalData’s company profile on PayPal, social commerce was a key innovation area identified from patents. PayPal's grant share as of June 2023 was 1%. Grant share is based on the ratio of number of grants to total number of patents.

Facilitating proxy objects for tracking electronic coupon code processing

Source: United States Patent and Trademark Office(USPTO). Credit: PayPal Holdings Inc

A recently filed patent (Publication Number: US20230206271A1) describes a computer system and method for facilitating the processing of electronic coupon codes during online transactions. The system includes a processor that executes computer-executable instructions stored in a computer-readable memory.

The system first determines when a web browser is performing an electronic transaction checkout on a merchant frontend website. It then instructs the web browser to transmit a validation request to a merchant backend server, which identifies a coupon code and requests the server to determine whether the coupon code is applicable to the transaction.

To track the execution status of the validation request, the system appends a proxy object to the request. This proxy object fetches the execution status during the request's execution by the merchant backend server. The system receives the execution status from the proxy object and initiates one or more electronic actions based on the status.

These electronic actions include various scenarios. If the execution status indicates that the validation request has been fully executed by the merchant backend server and that the coupon code is not applicable to the transaction, the system causes the merchant frontend website to instruct the web browser to transmit another validation request with a different coupon code.

However, if the execution status indicates that the validation request has not yet been fully executed by the merchant backend server, the system refrains from causing the transmission of another validation request.

If the execution status indicates that the validation request has been fully executed by the merchant backend server and that the coupon code is applicable to the transaction, the system facilitates the electronic transaction checkout according to the coupon code.

The patent also describes a computer program product that includes program instructions for facilitating proxy objects for tracking the processing of electronic coupon codes. The program iterates through a plurality of coupon codes, causing the merchant frontend website to transmit validation requests for each code and fetching the execution status using proxy objects. The program determines whether to iterate to the next coupon code based on the execution status.

Overall, this patent presents a computer system and method for efficiently processing electronic coupon codes during online transactions, providing a seamless and automated experience for users.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.