Twitter does not seem to be the most favourable social networking site for banks, as some of the big players that featured at the top of the Facebooks battle of the 150 most popular banks seem to have little presence on Twitter. Dursaff Ibrahim highlights 70 banks with the most Twitter followers.
In a battle of the most socially media active banks at least on Facebook Chase comes out easily on top with over 2.9m Facebook likes. That figure equates to 5.27% of its customers base, making it far and away the most popular bank on Facebook. Not far behind are the UK-based Barclays group with its sports themed sponsorship contributing to its popularity in the world of social media.
The US lender has teamed up with online retailer Best Buy to offer customers the opportunity to redeem Thank You Rewards points via their iPhone, iPod touch and Android devices. The introduction of the rewards redemption app comes just weeks after Citi launched a new simplicity card to appeal to a wider card user base.
The US lender has joined the ranks of other rivals and is to charge a fee of $3 per month for debit card users in five US states from October on. The introduction of the debit card usage fee comes five months after major US banks and credit unions teamed up to push US consumers into lobbying against the governments proposed restrictions to interchange fees under the Dodd Frank Act.