HSBC has rolled out HSBC Premier in
Kuwait, the 40th country in which the bank’s
successful mass-affluent product is offered,
in the process becoming the first international lender to
enter the Kuwaiti retail banking market.
To
date, HSBC has opened over 290
international Premier Centres around the world, with more than
8,500 branches offering dedicated Premier service points.
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Following the Kuwaiti launch, HSBC now offers
its Premier product in all Gulf Cooperation Council states.
Simon Cooper, CEO of HSBC Middle East and North Africa
said, “Our Premier proposition has really struck a chord with our
Middle East customers. In 2009, we saw a 32 percent rise in Premier
customers across the region.
“[The] launch is the next stage of growth for Premier, and
underlines HSBC’s long term commitment and investment in the
Middle East.”
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