Mobile banking service text
messages will treble to 90bn per year by 2015, if banking lenders
utilise new message-based services, according to a report from
consultants Jupiter.
The study forecasts that mobile
banking users could receive one text message every two days, if
mobile banking lenders exploit the possibility of new services.
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As well as using text messages to
deliver basic banking alerts the report said that messages could be
sent during applications for products such as mortgages and loans
to increase efficiency.
“Our research found that messaging
is a ‘win-win’ for banks,” said Howard Wilcox, author of the
report.
Over 80% of banks now use some form
of mobile banking and the report forecast that Western Europea will
have the highest penetration of users by 2015.
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