Société Générale
(SocGen) has become a worldwide partner and official sponsor of the
next two Rugby World Cup tournaments: the 2011 competition to be
held in New Zealand and the 2015 event scheduled for
England.
As part of the deal,
SocGen will have access to a package of rights, including use of
the RWC 2011 event marks and designations in promotional
tie-ins.
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SocGen complements
existing RWC sponsors, including Australian-based lender ANZ and
credit card issuer MasterCard.
SocGen group chairman
and CEO Frédéric Oudéa said: “Société Générale shares with rugby
the values of team spirit, commitment, and respect. Société
Générale has supported the development of Rugby for many years at
all levels of the Game. Today we are continuing to broaden our
commitment to the sport outside of France using rugby’s biggest
global platform to share our vision, values and goals with the
global Rugby family. As a Worldwide Partner of the next two
tournaments we will illustrate our group’s international strategy
and strengthen our ties with Rugby around the world.”
SocGen’s involvement
with the RWC dates back to the 1999 event, held in Wales, with a
marketing initiative limited to its French domestic
market.
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